About World AI X

Rebuilding how
companies work.

World AI X transforms legacy operations into AI-native operations — one workflow at a time.

The AI-Native
Mindset

AI-native is not
about adding AI.

It is about
redesigning the work.

AI, software and human judgment should be designed together, from the start.

What Is World AI X?

An AI transformation company built to deliver the outcome.

01
Transformation Technology

World AI OS identifies where to start.

It redesigns the workflow, proves the value and governs the transformation.

Diagnose→Redesign→Prove→Govern
02
Execution

We take it into production.

We help build, deploy and continuously improve the resulting AI-native operation.

Build→Deploy→Improve
01
Our Mission

Turn legacy operations into AI-native operations — one workflow at a time.

Built around measurable value, responsible human accountability and governed AI.

02
Our Vision

Every enterprise continuously redesigning itself as AI evolves.

AI transformation as an operating capability of the company — not a collection of projects.

Team

Enterprise transformation expertise, backed by engineering depth.

Sam Obeidat
Sam Obeidat
Founder & CEO

Founder of World AI X and an AI strategist, product expert and investor with 19+ years across fintech, defense, edtech and AI consulting. He has advised 250+ organizations, led the development of 60+ government and corporate AI strategies, and led the development of a dozen complex AI technologies. At World AI X he leads product, strategy and market expansion across North America, the EU and the GCC.

Ghassan Kebbe
Ghassan Kebbe
Head of Strategy

35+ years advising private, family-owned and regulated businesses across the GCC and MENA, spanning private banking, private equity, real estate and infrastructure. A Chartered Director (IoD UK) and alumnus of Harvard Business School and INSEAD, he mentors with INSEAD's International Directors Programme and the GCC Board Directors Institute. At World AI X he leads strategy, shaping how engagements are structured, governed and delivered.

Dr. Mohd Jamal
Dr. Mohd Jamal
Head of Executive Program

30 years in fintech, investment and capital markets, including as General Manager of Daman Securities and Head of Sales, Marketing and Business Development at Mubasher. At World AI X he leads the executive program, scoping and running in-house cohorts for enterprises and moving the strongest initiatives into World AI X build and deployment engagements.

Amjad Obeidat
Amjad Obeidat
CTO

Technology leader with 14 years of experience building and scaling cloud platforms, distributed systems and AI-powered products, including at Amazon in Seattle. He combines deep technical expertise with strategic leadership, taking engineering teams and complex initiatives from concept to production. At World AI X he leads architecture, security, integrations and technical delivery, turning ambitious ideas into scalable, high-impact technology.

Our Principles

How we think.

Four commitments that shape every transformation we take on.

01 Start with the work. Not the tool.
02 Prove the value. Before scaling.
03 Govern from the start. Humans remain accountable.
04 Expand from results. One workflow, then the next.
Built With

Industry leaders, operators and AI transformation experts.

Our methodology is built and pressure-tested with the people who run the operations we transform.

01 · Inception
2018
Enterprise AI experience since day one.
02 · Industry Experts
100+
Executives and practitioners shaping the method.
03 · AI Strategies
60+
Government & corporate AI strategies delivered.
04 · Initiatives
700+
AI-native initiatives designed and validated.
Trusted by Executives in 250+ Elite Companies
accentureamazonbcgnestlehuaweiworldlinecorpaydialpaddubai media officeqnbsaudi moicanada govsouthstatequdraopsadobe

Global by design.

Locations · 07
Vancouver, BC skyline
Vancouver
BC, Canada · North America
Larnaca, Cyprus marina
Larnaca
Cyprus · European Hub
Riyadh, Saudi Arabia skyline at night
Riyadh
Saudi Arabia · Middle East
The next step

Your AI-native enterprise starts with one workflow.

Start with a priority workflow — or let us help you find it. World AI X will diagnose the operation, redesign it around AI, prove the case, and take the approved workflow into production.

Start Your Transformation →
Start with one workflow From business challenge to production Scale as value is proven